Crisis & readiness
Prepared Before
It Breaks
Holding statements, drills, escalation protocol and monitoring — built during the quiet months, so the first hour of an issue is not spent deciding who is in charge.
A playbook written mid-incident is not a playbook.
HOLDING STATEMENTS · DRILLS · SLA
Prepared, not surprised
Health and hospitality are where preparedness is tested most often. These are live publication pages from that work.
Built during the quiet months
A crisis playbook written mid-incident is not a playbook. Everything below is set up before you need it.
Risk register, holding statements for foreseeable scenarios, and the escalation call tree with named owners.
Activation within the agreed SLA. Monitoring, statement drafting, spokesperson handling and journalist response.
Post-incident review, what the monitoring missed, and the changes to the protocol.
What is inside the programme, and what is not
- Holding statements prepared in advance
- Escalation protocol and call tree
- Spokesperson media training
- Scenario drills and simulations
- Monitoring with alert thresholds
- Post-incident review
- Removal of negative coverage
- Guaranteed suppression of a story
- Legal advice or representation
- 24/7 staffing outside the agreed SLA
- Reactive response without an ongoing engagement
- Work outside the agreed sector scope
What they say
The team at One2en is a pleasure to work with. They are responsive, dedicated, and consistently go the extra mile. Their creative thinking and dedication to our brand’s success have made a lasting impact.
The experience has been incredibly seamless, with the team providing timely updates and a well-structured approach. We are particularly pleased with the press releases carried out for our chatbot platforms.
One2en has been a great contributor to PR articles that help us establish trust. We got some really nice leads, and were featured in other magazines roughly 15–20 times.
Send us the brief
Six fields. If it looks like a fit we will call you the same day.
We do not promise a story will disappear, and no credible agency can. We commit to speed, accuracy and a defensible response.
Prefer to talk first? Book a 20-minute call or write to grow@one2en.com.
Questions we get asked
If yours is not here, ask it on the call.
01Why buy crisis readiness if nothing has gone wrong?
Because the first hour decides the outcome, and the first hour is spent deciding who is in charge. An ongoing engagement means the holding statement, the call tree and the spokesperson are already in place.
02What is in the readiness programme?
Holding statements for foreseeable scenarios, an escalation protocol with named owners, spokesperson training, at least one simulation, and monitoring with alert thresholds.
03Will you handle the response when something happens?
Yes. Response is included within the engagement and the agreed SLA. A prolonged incident may move to a separate scope, agreed at the time.
04Can you work confidentially?
Yes. Crisis and issue work is never named publicly and never described recognisably. Sector and shape only.
05Do you guarantee a story will go away?
No, and no credible agency can. We commit to speed, accuracy and a defensible response.
One2en Communications Private Limited
SCO 142-144, Sector 17-C, Chandigarh 160017