Account-Based Marketing — One2en
Account-Based Marketing

Stop chasing everyone.
Win the accounts that actually matter.

One2en's Account-Based Marketing turns a short list of high-value accounts into a coordinated, personalised campaign that moves real decision-makers — not just clicks.

Book a 20-min ABM Strategy Call
No retainer to start Senior strategists on every brief Reply within 24 hours
Trusted by 400+ brands across India
Jehangir Hospital Pixis Jassper Shipping Zoop BharathCloud Waayu
The Shift

Broad marketing is expensive noise.

You're spending more every quarter to reach more people — and the pipeline still isn't moving. The problem isn't your effort. It's your aim.

01

Rising costs, falling returns

Ad costs climb while attention scatters. Spray-and-pray burns budget without building the recall that converts.

02

MQLs that never convert

Lead volume looks healthy on a dashboard and evaporates at the sales conversation. Volume was never the goal.

03

Sales and marketing, pulling apart

Campaigns run without a shared target list; reps chase accounts nobody primed. Every misaligned handoff leaks revenue.

The Approach

ABM is precision, not volume.

Instead of reaching everyone a little, we reach the accounts that matter — completely. We identify high-value accounts, personalise every touchpoint, and orchestrate coordinated campaigns that move decision-makers through the funnel with purpose and measurable precision.

01

Target Account Lists

We build a tiered list from fit, intent, and revenue potential — so every rupee is aimed at an account worth winning.

02

1:1 Personalisation

Messaging, assets, and outreach tailored to each account's world — their priorities, their language, their buying committee.

03

Pipeline Acceleration

Coordinated touches across channels move the committee from aware to ready, with reporting tied to pipeline — not impressions.

Next Step

Ready to aim at the accounts that matter?

Book a 20-min ABM Strategy Call or
What You Get

Everything you need to run ABM end to end.

No fragmented tools and hand-offs. One senior team owns the strategy, the build, and the reporting — from account list to closed conversation.

  • Account tiering & prioritisation model
  • Buying-committee maps for every target account
  • Personalised messaging & content per account
  • Multi-channel orchestration plan
  • Sales enablement & talk tracks
  • Reporting tied to pipeline, not vanity metrics
  • A senior strategist as your day-to-day lead
  • A clear 90-day roadmap you can act on
Why One2en

An agency's reach, a specialist's focus.

ABM sits inside a communications practice that has spent years placing brands in front of the audiences that matter. That context is what makes our targeting sharp — and our messaging land.

  • Senior strategists on every briefYou work with experienced people from day one — not a rotating bench of interns.
  • No generic playbooksEvery mandate begins with deep listening, then a plan built around your market.
  • Owned, earned & paid — integratedOne coherent strategy across channels, with no silos and no mixed signals.
  • Proven across startups to enterprise400+ brands, from first-funding startups to established enterprises.
Next Step

See whether ABM fits your market — in 20 minutes.

Book a 20-min ABM Strategy Call or
Working With Us

Trusted by founders and operators.

“

Responsive, dedicated, and consistently going the extra mile. Their creative thinking and dedication to our brand's success have made a lasting impact.

Pushpank KaushikFounder, Jassper Shipping
“

The experience has been seamless, with timely updates and a well-structured approach. We are particularly pleased with the press coverage carried out for our launches.

Puneet SharmaCEO, Zoop (IRCTC Partner)
“

A great contributor to our PR strategy — helping us build trust and generate quality leads. The team's relationships and effort made the difference.

Varun ChopraCo-Founder, The Teaser Company & Homified
Questions

The things worth asking.

If your question isn't here, ask it on the call — we'd rather answer honestly than sell.

You don't have many ABM clients yet — why should I trust you?
Fair question, and we'd rather answer it directly. ABM is a new line for us, but it's built on the same senior team, the same method, and the same media and market relationships we've used across 400+ brands. That's precisely why founding clients get preferential terms and our most senior attention.
How much does an ABM engagement cost?
Scope depends on how many accounts you want to target and which channels we run. We size it transparently on the strategy call — and founding-client terms are available this quarter.
How long until we see results?
Account engagement usually shows up in the first two to four weeks. Pipeline signals typically build over the first quarter as the committee moves through the sequence. Our first 30 days: discovery, then a tiered target list, then personalised assets and orchestration, then launch.
Do we need a big target list?
No — the opposite. ABM works best with a focused list, often twenty to a hundred accounts. Depth beats breadth every time.
What if it doesn't work?
We start with a defined pilot scope and clear checkpoints. If the target list or messaging isn't right, we reset before you scale spend — no long lock-in.
Next Step

Still deciding? Let's talk it through.

Book a 20-min ABM Strategy Call or
Founding Accounts · This Quarter

We're onboarding 3–5 founding ABM accounts.

ABM is a new line in our roster — which is exactly why the first few clients get our most senior attention and the best terms. You get the strategists and the systems; we build the case study together.

  • Led personally by senior strategists
  • Preferential founding-client terms
  • A limited number of onboarding slots
  • Case study shaped collaboratively with you
Fixed-scope first phase Agreed checkpoints No long lock-in
Claim a founding slot
Limited availability
Book a 20-min ABM Strategy Call
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